Conference, Workshop or Coaching - Which Do You Need in Your Business?

workshop conference for wedding planners

You never want to stop learning as a business owner, that’s for sure. But with so many options out there, it can be a little hard to figure out what method of learning is right for you, and for the current stage in your business. In this blog post, I compare the benefits of a conference, workshop or coaching service to help you decide.


Conferences generally have a long lineup of speakers as well as a large attendee list, so one of the major benefits of a conference over other learning methods is networking. They are great for meeting peers, potential vendors and hearing about multiple topics in a short period of time. That said, while you are learning lots of topics at once, many times you do learn very high level information about each topic, as most sessions are only 35-45 minutes, and there is limited time for Q&A to share with tens, and sometimes hundreds of attendees. Conferences are best if you don’t have a specific problem to solve, but are looking for general information to start your business or brush up on what you know. It’s also great if you are looking to network with more industry colleagues. It’s generally impossible to meet everyone, but with such a large group of people you’ll likely meet someone.


Workshops are similar to conferences, but generally are led by fewer speakers, and in some cases just a single teacher. Workshops are great for more intimate environments, and if you plan to dig deeper on individual topics because the sessions are usually longer. Workshops are great if there is an industry professional that you admire, and would like to model some aspect of your business after, since that person’s workshop will be geared towards the hosts perspective on business. They are also great for a little more one on one time with the speaker(s) than a conference. Workshops are great if you admire the work of a specific industry colleague, and are a great way to kickoff a mentoring relationship!


Coaching is done on a one-on-one basis with someone that you trust. The goal of coaching is to help you achieve specific business goals. Coaching is the most intimate and to the point learning method, and it is also the most flexible, since you can schedule coaching calls around your schedule. Coaching tends to cost the most per hour when compared to a conference or workshop, but the advice is tailored to you. That said, you generally do get the most out of coaching relationship after you have defined goals for yourself and your business before starting a session.

I hope that this helps you in deciding whether a conference, workshop or coaching session is best for you!

That said, as a wedding planner and florist, I am sharing a few conferences that I have either attended, or heard great things about!




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